Hi, I’m Boris Arriaza
Designing next-generation digital products with AI, creativity and human insight
With over 18 years of experience, Boris brings a Silicon Valley inspired approach to design, blending strategy, creativity and emerging technology to deliver impactful digital products that drive measurable value and elevate user experiences.
His work spans the full product design lifecycle, with a focus on human-centred UX/UI for apps, responsive platforms and AI-powered or AR-enabled tools across industries including e-commerce, telecom, SaaS, gaming, retail and energy.
A design leader with a passion for innovation, Boris combines business strategy and creative direction to shape meaningful digital experiences. Skilled in Figma, Sketch and Adobe Suite, he leads cross-functional teams using Agile and Lean UX methodologies to transform vision into reality.
Scroll down to explore his latest work in design, strategy and innovation.
AI & FUTURE DESIGN
Exploring how AI transforms creativity, product design and storytelling
Storytelling reimagined with AI
Visualising ideas with text-to-image AI
CASE STUDY
Discover the projects shaping creativity, innovation and digital experiences.
INNOVATION & STRATEGY
Rapid Innovation: Designing for Confidence and Connection
A B2C e-commerce experience crafted to build trust, inspire engagement and simplify decision-making. Leading the design from concept to delivery, Boris owned the end-to-end user experience, from strategy and AI-driven interactions to high-fidelity execution. Through close collaboration with product, data and engineering teams, he delivered an intuitive, scalable solution that elevated customer confidence and business performance.
INNOVATION & COLLABORATION
Jumpstart: Cross-Industry Design Thinking to Empower Teams
A global initiative introducing a unified framework for design thinking across diverse industries. The project delivered curated Mural templates, resources, and workshops to help teams apply design thinking in real client engagements.
By combining strategy, collaboration and creative facilitation, it empowered teams to innovate faster, align goals, and deliver measurable impact.
INNOVATION & STRATEGY
Rapid Innovation: Enhancing Retention with Google Design Sprints
A five-day design sprint improved user retention for a large-scale digital platform. Through rapid ideation, prototyping, and user testing, the team identified key pain points and delivered validated solutions that increased engagement and reduced churn. The project highlights the ability to guide teams from complexity to clarity through strategic thinking and human-centred design.
SERVICE DESIGN / VISUALISATION STRATEGY
Scaling Excellence: Building a Unified Visualisation Style Guide
A large-scale initiative to create a consistent visual language for complex data across products and teams. Boris led the design strategy and development of a comprehensive data visualisation style guide, ensuring clarity, scalability and alignment with business goals. By combining system thinking with design leadership, he established a scalable framework that streamlined collaboration, improved design quality, and empowered teams to deliver cohesive, data-driven experiences.
SAAS OPTIMISATION / E-COMMERCE
Transforming SaaS Experiences Through Human-Centred Design
Boris led a large-scale redesign that redefined the user experience of a SaaS lending platform. Through a human-centred approach, he enhanced accessibility, trust, and usability across complex financial journeys. By introducing a modular design system and leveraging data-driven insights, the project delivered measurable improvements in engagement, conversion and customer satisfaction while enabling scalable white-label solutions.
STRATEGY / INNOVATION / GEN AI
Transforming Telecom
Through the Power of Gen AI
Boris led the design of AI-driven solutions that redefined how telecom organisations innovate and deliver value. His strategic vision combined human-centred design with cutting-edge technology to drive transformation, improve efficiency, and amplify human potential. By harnessing the power of Generative AI, the project not only revolutionised user experiences and decision-making but also established a forward-looking framework for sustainable innovation and growth.
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